First module hand in of the 2nd year, and I can honestly say that it has been rather fun to do. With a brief that I am reasonably happy with in terms of visuals and staying true to my concept, and not running away with my own fairies. I let myself get sucked into the good brief entirely, and did alot of research, as I usually do, this aside, I didnt settle on one diea straight away. This was due to a few factors, mainly my lack of decisiveness considering the statement, but also I could not foresee its potential, which I cannot really do unless I can see an idea worth taking further.
The print booklet I thought could have done with a more experimental layout, especially with the amount of time I had to do it, despite me not getting on well with type, grid and formal choices considering book layout, I thought I did a good job of it.
First part of the brief was excellent, finding out many things I never knew about Puma, the sports industry and how trainers were made, the company's importance on the culture of footwear, and also the extent of the trainer subculture online. Sometimes I spent far too much time engrossed on forums, discussing what line was the best, particularly interesting marketing campaigns, and anything to do with Puma, but this was due to my over-enthusiasm of the subject. I have always and continue to love Puma, not just from a geriatric (dad,uncle) who told me sly rumours of the company's greatness, but it sort of closes a chapter that was left open when I was younger.
Anyway, when the presentation was due to be delivered, I really struggled to fit all the information I had gathered into a 2 minute slot. However, due to excessive refinement and an over-exhaustion of timing procedures, I managed to deliver it with a calm demeanour. Even after I found out that people could go over the two minute limit, my presentation was well received and commented on that I seemed to know a hell of a lot about Puma.
Despite much deliberation on settling on a concept that suited my statement, deciding on if I should design for company execs, or if I should deign for the public domain was something that could not be resolved in my head. So using what visuals I had made, along with some of the information I had regarding sole construction, I just pored out some concept designs to get ot out of my head and onto paper, then into a mock. the crit and some informed decisions led me to select what I had wanted to do - public domain.
I then looked at some shoebox designs, and menu layouts, but finding many cliche and overdone. Apart from the odd concept shoebox that never seemed as relevant. What I think limited my use of different print processes was the way I justified my work and the final product. Even though I did use 3 print processes and 1 folding process for the final product, I think if I had nailed the concept earlier on I would have been able to maximize the potential of my ideas, and learnt alot more about print and finishing processes rather than just reading about them and googling the images.
In response to this being a design for print module, I think that the product and the print book suffered slightly, despite the condensing of information in the booklet. My product staying within my rationale and reasoning for the choice of processes used may have dented this progression of absolute understanding of the print and finish applications available, not only on an international scale, but a local one too. Since I have accumulated this knowledge now however, I will be making use of the methods to make my future projects something to be really proud of.
Not having heard ANYTHING from the local printers I contacted in Harrogate, despite 3 emails sent to a particular company, it left me a bit peeved. To be fair I should of contacted them much earlier on to avoid such problems, especially with the print booklet tucked into a neat folded piece of origami in my mind needed to be re-addressed, since I had only looked at 7 books, then left it to sit there, with no major reference from printers. Ignorance certainly is not bliss, as this will now lose me serious marks.
The final prototypes, boards, and visual identity were sealed by the first installment of established, informed final designs. Using corporate guidelines that I had made myself, but laid down by the designers at Puma, I felt that I had definatley got somewhere, esepcially after a redeisgn of what I perceived to be a good logo, but not within the parameters of the identity I was aiming for. The design of the products were imposing, yet unintrusive, and had a sense of power - on a visual level as well as the space it took up, cluttered somewhat with icons and images, as the boards were, but without losing the important edge that they all shared.
I dont think enough stock was considered and blinded myself in the rationale of the promotion, and seemed completley fixed on what I wanted and how it fit into context for the project, which overall limited my outcome somewhat. This comes to link back into the publication, which could of been printed on different stock to make it seem like it was a book that knew what it was on about, and looking more professional.
To to be fair, I beleive that I have vastly improved myself , and ready for the next challenge, since I have produced 2 pieces of work that I am not entirely dissapointed with the outcomes of, but rather this module has aided me to see the potential of future projects with a new gloss, especially with so much variations on the product, not just from screen to ink, but also the format, substrate and finish. I now am confident in my decision making abilities and tendencies to get misled, now its just a matter of piecing it all together! Round 2 commences....
