Lovely packaging that pal, really

 This post is a bit of a mish mash of what I found on my initial quest for packaging that would be of some relevance to my search for inspiration.

Just saw this and although it is not Puma, I particularly like the shape of the box, as it reminds me of the Trinomic process used in shoe manufacture. Yes I know the illustrations are bad but still it is a lovely box.

This is a particular favourite of mine, which isnt unusual considering it has something to do with cardboard or novelty items, but because it reminds me of when Puma used to endorse and sponsor the large events. Plus breakdancing is really something to watch and I only wish I had the physical stamina and endurance as the guys who can.

The branding is really uniform and the choice of using a limited colour pallete, basically only using black gives its simple delivery an easy one to identify with, as is the idea of branding and advertising. 

This looks tech-savvy, by the way the craft of the box becomes more like a display within itself. Not to mention that it is made from super light, yet dense flute material. Imagine kevlar but for card. Potentially I think that I could use the interactive element of the design to direct me to some complimentary print processes, like spot varnishing or foiling.