Books

These are the books I will be illustrating. I know the visuals appeal to gamers, but I often feel as if we are being talked down to as a target market and I think its time people started to make games their own. By this I mean that everyone who plays games has their own individual experience, thats the attraction, but not enough creativity and subtley is executed in these designs. It gives the reader the preconceived image with no room for debate on the content.

CIA Research: CIA Memo

Open publication - Free publishing

Alien Insignia

I believe that the centre line divides the parents on both sides , the diagonal lines up /down on the same side represent the mother on one side & the father on the other, the dot on either side represents male & female child. that's what the great william cooper gave in his fantastic behold a pale horse lecture. R.I.P Milton William Cooper. Father,Mother & Children. An ancient symbol

Logo Research

Have to come up with an agency name pretty sharpish if I want to start this brief and start making some headway. It was either going to be the FPC (Future Planning Committee) AI (Aerospace Intelligence) GIA (Global Intelligence Agency). But upon reflection I think that the best suited name, considering the nature of the agency would be upmost secrecy, not alluding to what the agency does, or operates would be the FPC.

Future Planning Committee embodies everything the agency sets out to do:  PLan the future of the planet through agreements, negotiations and self-directed improvements, whilst coercing with our interstellar neighbours. 

The departments tasks are split up into various sections: Technology, Genetics, Interstellar Travel and Population Division. 

In this instance, I will be refining the idea down to the core essentials since it is something i would like to take further and develop into a huge range, in context with some good photographic presentation. 

In this instance, PHASE 1 is the selection; delivery of said services after a period of assessment based upon social circles, mental stability and potential contribution to projects concerning the future planning committee.

PHASE 2; is when said employee reaches the briefing stage; EBEs he/she will encounter, in a handy manual format, like a leaflet you get from hospitals outlining the various information on said profiling.

Also this is the stage where you will fill out a form which outlines the need for secrecy, along with your life being disposable if you negate any of the binding natures of the contract.

PHASE 3; internment; ID card issued (with no photo due to the nature of confidentiality, as well as a security clearance pass which gets you into the highest possible clearance possible for a researcher. If I get time I will do a series of phials which are food substances for the different EBEs in the office, used to get out of those "sticky" situations.

PI-40 Brief - Extraterrestrial Biological Entity Research

Open publication - Free publishing - More college work

Deliverables Context

FEMA

Examples of Design Direction

These examples of packaging demonstrate the sort of range that needs to be considered; the condiments themselves, the taster packs as well as a clear indication of what sauce is what. This is done by the colour coding.

http://www.packagingoftheworld.com/2011/10/just-add.html

This range demonstrates the way I would like to approach to type side of things, using a much more interesting and engaging way of communicating the messages I will be using in the campaign and on the packaging.

This is exactly what the taster packs would look like/be a good visual starting point. 

Another example of how the sauce bottles will be composed, the layout and type on this jar are the overall visual approach I will be utilising for this brief.

British Flavours

Stumbled upon some cool ideas for the range of products for Heinz, on the national trust site of all places!



The taste specialists sampled food and drink from across the UK selected by regional food experts to represent the distinctive and unique palate of the region. They applied their trade skills to the job at hand, making sure to smell, touch, look at and savour the tastes in order to build as big a picture as possible. The results were fascinating:

• South West – primary flavour cream and honey
• South East – primary flavour vivid and fresh
• Midlands – primary flavour gamey and proud
• Northern Ireland – primary flavour assertive
• East of England – primary flavour mellow fruitfulness
• North West – primary flavour savoury and lingering
• Wales – primary flavour green and wild
• Yorkshire and North East – primary flavour, earthy but sweet

Oz Clarke said:

'I was struck by the unmistakable differences we found in regional produce, from the white beetroot from the East, which tasted sweet and earthy – like it was sprinkled with fairy dust - to the Stourhead beef in the South West, evoking liquid life, outdoor grass and sunshine.

Despite such tasty delights on our doorstep, our diets have become filled will homogenous high-salt and additive-filled meals, which means we need to re-learn the way we eat – and taste – if we are to save our nation’s distinct flavours.'

Salad Cream Slump

Finally found some context to my argument for creating a new range of Salad Cream flavours from thegrocer.co.uk;

Premier Foods is squaring up to Heinz in the salad cream category with a Branston range. Branston Salad Cream with a Twist, rolling out next month in squeezy format, comes in Classic with a hint of Dijon mustard, a Garlic & Herbs variant and a Caramelised Onion flavour (rsp: £1.49). The threesome would do for the salad cream sector what Branston had "already done for the mayo and relish categories", said Scott Perry, marketing controller at Branston. "We are always looking for ways to liven up meals and categories and Salad Cream with a Twist will do just that." Premier Foods launched Branston Relish in 2005 and it now claims to have a 62% share of the £11m category, while Branston Mayo hit £2.9m in first year sales after launching in May 2009 [SymphonyIRI]. Salad cream sales were down 4.6% to £57m in the last year [SymphonyIRI]. Basically, I need to come up with a range and a marketing campaign that will blow the competition out of the water. I will base it on the feedback I get from the email I sent out earlier today as well as correlated evidence from reviews, forum chat and appropriate feedback from the email.

Heinz Problems

Had another look through the brief and have identified some key issues/problems that need to be solved.

• Competition - More sauce alternatives on the market as opposed to what was the 'british culinary classic' - salad cream
• Consumers think it is old fashioned
• The product is not at the forefront of people's minds
• Not enough people remember the taste, but as soon as they do, they remember how good it tastes.

Mandatories - 

• Attract younger audience
• Encourage people to eat it 
• Promote that it is tasty and versatile
• Upbeat/fun messaging
• Get people talking about it
• Modern feel
• Heinz in capital letters
• Campaign must have food values
• "It has to be Heinz"

Keeping all of this in mind, the campaign will most likely include some or all of the following:

• Posters +adshels +PoS +On campus 
• Quotes; typography has to feel fun and quirky; maybe handmade to give the brand a more unique identity
• New line of products based on feedback/research
• TV ad of sorts; stills from it

Seriously Good