Examples of Design Direction

These examples of packaging demonstrate the sort of range that needs to be considered; the condiments themselves, the taster packs as well as a clear indication of what sauce is what. This is done by the colour coding.

http://www.packagingoftheworld.com/2011/10/just-add.html

This range demonstrates the way I would like to approach to type side of things, using a much more interesting and engaging way of communicating the messages I will be using in the campaign and on the packaging.

This is exactly what the taster packs would look like/be a good visual starting point. 

Another example of how the sauce bottles will be composed, the layout and type on this jar are the overall visual approach I will be utilising for this brief.