The taste specialists sampled food and drink from across the UK selected by regional food experts to represent the distinctive and unique palate of the region. They applied their trade skills to the job at hand, making sure to smell, touch, look at and savour the tastes in order to build as big a picture as possible. The results were fascinating:
- South West – primary flavour cream and honey
- South East – primary flavour vivid and fresh
- Midlands – primary flavour gamey and proud
- Northern Ireland – primary flavour assertive
- East of England – primary flavour mellow fruitfulness
- North West – primary flavour savoury and lingering
- Wales – primary flavour green and wild
- Yorkshire and North East – primary flavour, earthy but sweet
'I was struck by the unmistakable differences we found in regional produce, from the white beetroot from the East, which tasted sweet and earthy – like it was sprinkled with fairy dust - to the Stourhead beef in the South West, evoking liquid life, outdoor grass and sunshine.
Despite such tasty delights on our doorstep, our diets have become filled will homogenous high-salt and additive-filled meals, which means we need to re-learn the way we eat – and taste – if we are to save our nation’s distinct flavours.'
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